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Why Visual Misinformation Online can be Tough to Stop

Andy King, associate professor of communication, was recently interviewed on Marketplace Tech about how technology, specifically photos, memes and video, can easily spread misinformation.

“The way that people process visual content generally is different than how they process verbal content. And so, for visual misinformation, people will process it differently, they’ll be able to access it differently and how they integrate that information into their existing mental models of how the world works will be affected differently...”

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Last Updated: 1/31/23