President of Nintendo America to Address
Humanities Students at 2022 Convocation
Bowser majored in the humanities at the U knowing the skills he would obtain – writing, communication, creative thinking and problem solving – would benefit him in any career path. He has leveraged these skills to take him from marketing at Proctor and Gamble to being President of one of the most recognized brands in the world.
He was named president of Nintendo of America in April 2019, overseeing the company’s business operations throughout the United States, Canada and Latin America. He joined Nintendo in May 2015 as vice president of sales.
Prior to joining Nintendo, Bowser spent eight years at Electronic Arts, beginning as vice president of retail strategy and marketing, then as vice president of global business planning. Before joining Electronic Arts, Bowser worked at Procter & Gamble for 23 years where he held positions of increasing responsibility in the U.S.; Hong Kong; Mexico City, Mexico; and Caracas, Venezuela.
Bowser currently serves on the executive board of the Entertainment Software Association and is also on the executive board of directors for the Pacific Science Center in Seattle.