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Integrated Marketing Communication Certificate Program Accepting Applications for Spring 2017

The application period for the U of U Communication Institute's professional certificate program for Integrated Marketing Communication is now open.

What is Integrated Marketing Communication (IMC)?IMC

  • IMC is a marketing communication, business process that is customer-centric, data-driven using analytics, technically-anchored, and branding effective.
  • More information about IMC can be found here.

The IMC Certificate is a one-semester course taught every spring semester by Communication Professor Tim Larson and Professor Ken Foster, both leaders in the field.

Topics covered in this certificate program include: 

MEDIA

  • Digital and Social Media Marketing
  • New audience measuring technologies
  • Neuro-marketing
  • New media trends and forecasts
  • Generational Psychographic and demographics data and behavior
  • Mobile marketing
  • QR Codes
  • Analytics
  • Online video
  • Programmatic/RTB Media Buys 

MARKETING

  • New market research methods
  • ROI methodologies
  • Relational measures and strategies
  • Market psychographic trends
  • Integrated Marketing/ PR and advertisings strategies
  • Micro-targeting
  • Content marketing
  • Sensing and prioritizing social signals
  • Balancing the traditional and the “new” 

Applications are due on December 12th. For information on how to apply, see this link

Last Updated: 2/15/17